Bad Buzz? My Podiatry tells you everything!

The Bad Buzz of the Day

Today, Tuesday, February 8, 2022, upon arriving at the office, our sales team discovered through messages on our social media and chat that one of our products was causing problems and generating debate on Facebook. A crisis meeting was immediately convened, and we decided to be transparent and provide an explanation to our clients and podiatrists.


The subject of this discussion is a stainless steel strawberry sieve, which we offer on our website for €29.90 (including VAT) through our German partner, Hellmut Ruck. This product protects the strawberries during cleaning and disinfection, preventing them from being lost.

That's how many podiatrists contacted us, comparing our product to a simple tea filter that can be found on various websites for under €5. Some comments even made us laugh! We have to admit, some of our customers have a great sense of humor. However, our marketing team quickly realized that this issue was rapidly spreading on social media and in various Facebook groups for podiatrists. And so, our PR disaster of the day was born! Our first reaction? We immediately thanked these people for their comments and temporarily removed this product from our catalogue while we looked for an explanation. This is how the bitter adventure that we internally call “Strawberry Tea” begins!
Through this story we wish to explain to you how our company My Podologie works so that you can understand all the work that is done behind our product catalogue and the functioning of our website. Emma, ​​our purchasing manager who is in constant contact with our suppliers, immediately contacted our partner Ruck by email to get more information about the product. We received a reply later that morning with more details.

Surprised by the advertised diameter, especially since the product photo shows 4.5cm strawberries inside, we asked our supplier to double-check. That's when we learned that the diameter of the ball containing the strawberries isn't 3.5cm, but a whopping 7.5cm! It's an extra-large tea infuser...

As you can see, we buy this product for €15 excluding VAT from our supplier Ruck. This is no secret, and the price was already revealed by a customer on Facebook last night.

So how does our catalogue actually work?

It's very simple; our catalog manager, Priscilla, takes care of everything. She creates all the products on our website, sometimes by importing supplier catalogs in bulk using spreadsheets, and sometimes manually, one by one. She makes it a point of honor to offer you high-quality product descriptions with as much detail as possible so that you can find the product you need.

Regarding pricing policy, we have two methods depending on the products:

- Either the product is stored by My Podologie at our premises in Seignosse, in the Landes region,
- Either it is ordered on demand from our supplier when a customer orders it from us.

This is our warehouse where we store all of our stock and where we manage our customers' orders.

And what about our pricing policy in all of this?

In the first case, we buy many products in a single order so that we can spread the shipping costs charged by Ruck over many products.

We have a fairly simple pricing policy: we take our purchase price and add a 30% margin and 20% VAT. This allows us to cover our operating costs, shipping costs from our supplier to Seignosse, storage and reshipping costs (costs that we cover when you order this product on our site and benefit from free delivery).

In the second case, we place a special order for a single product for a client. Shipping costs therefore apply to that single product. This is the case for our product today, as it is not stocked by us. This is how we go from a purchase price of €15 excluding VAT to a final selling price of €29.90 including VAT for the podiatrist.

However, despite our best efforts, inconsistencies or problems with products sometimes occur that escape our notice. And yes, with a product catalog boasting over 8,000 items, it's a considerable amount of work!

So, how do you handle complaints?

If you encounter any issues with our catalog, you can contact our fantastic customer service team! Charlène and Cécile are happy to answer all your questions and requests every day. They're multi-skilled and can be reached by phone, text message, WhatsApp, email, and through our website chat.

If you encounter any issues with our catalog, you can contact our fantastic customer service team! Charlène and Cécile are happy to answer all your questions and requests every day. They're multi-skilled and can be reached by phone, text message, WhatsApp, email, and through our website chat.

My Podologie, do you have stock?

Let's not forget to mention our amazing Logistics team, without whom the products from our warehouse wouldn't reach you! Maylis, Pauline, Eliana, and Christel are dedicated to shipping all your orders with the utmost care. They also handle the daily receiving of deliveries from our suppliers and ensure our warehouse is fully stocked. This allows us to guarantee that over 5,800 items are in stock, with 24-hour delivery available throughout France thanks to our partner Chronopost.

Finally, Jean, Théo and Hugo take care of the IT department and work on developing new modules to simplify our daily lives and solve problems that may appear on our website.

This entire team allows us to offer our clients a complete product catalogue, tailored to the needs of pedicurists and podiatrists, and to meet our clients' expectations.

And that concludes our story for today!

We would like to take this opportunity to thank our thousands of customers who trust us every day, and why not take advantage of this strawberry ball to make your first shopping experience at My Podologie?


Otherwise, the entire marketing team, made up of Louise, Diego and Clara, who are in charge of promoting our products on our website, our application and our social networks, are available to chat over a “strawberry tea” if you happen to be in the Southwest!